How to Use Video Cards to Tell Your Brand Story Better

In a world where attention spans are short and competition is fierce, getting your message across effectively is more important than ever. One of the most powerful tools to help you do just that? Video cards .

Also known as video brochures , these clever pieces of marketing tech combine print with digital, letting you literally show your story instead of just telling it. And they work.

What is a Video Card?

A video card is a printed brochure embedded with a high-quality screen and speaker. When opened, it automatically plays a video—whether that's your brand intro, product demo, case study, or a personalised message.

There's no need for Wi-Fi, apps, or downloads. Just open it and your story begins.

Why It Works for Brand Storytelling

Your brand isn't just a logo or a tagline—it's an experience. Video lets you convey emotion, tone, and visuals all at once, creating a more memorable impact.

How to Use a Video Card for Brand Storytelling

Start with your “why” – Lead with what your brand stands for
Show real people – Include your team, customers, or behind-the-scenes moments
Focus on emotion – Make it feel, not just inform
Keep it clear – One strong message beats ten weak ones
End with a call to action – What should they do next?

Who's Using Them?

We've created video cards for all kinds of companies— medical innovators , cybersecurity firms , sustainable brands , and even financial services . Whether you're at a trade show, pitching to investors, or sending out high-impact mailers, video cards make your message unforgettable .