Beyond the Booth: Why Pharma and Life-Science Brands Need Video Brochures for Lasting Impact
- A Mutton
- Nov 5
- 2 min read
The Challenge: Complex Stories, Short Attention
Pharmaceutical and life-science companies face a constant challenge — how to communicate complex science quickly, clearly, and memorably at trade shows, congresses, or product launches, marketing teams have only moments to capture attention and make a meaningful impression.
Traditional brochures are professional but limited. Videos engage, but often disappear into inboxes and forgotten links.What’s needed is a tool that combines the credibility of print with the emotion of video — a format that helps your story stay alive long after the first meeting.
The Solution: Video Brochures
A video brochure looks like a high-end printed booklet — but inside, it houses a built-in HD screen and speaker. Open the cover, and your message begins to play: a brand film, product demonstration, or explainer video.
They’re tactile, surprising, and unforgettable — merging physical craftsmanship with digital communication.Each unit is fully customisable with your logo, colours, finishes, and video content, creating a unique brand experience in every hand.
Why Pharma and Biotech Companies Love Them
1. Make Complex Science Simple
Whether it’s explaining a new therapy, a diagnostic platform, or a clinical study — a short video does what static text cannot - visualises process, purpose, and impact in seconds, making even complex concepts accessible.
2. Extend Engagement Beyond the Event
Unlike leaflets or USB sticks, video brochures stay with the recipient.They’re revisited, shared internally, and used as ongoing reference material.Your story continues to work for you — long after the conference ends.
3. Integrate Seamlessly with Existing Marketing
Video brochures connect the dots across your marketing mix.They can be:
Distributed at events or congresses
Sent as direct-mail packs to partners or clients
Used in sales meetings or investor presentations
Delivered as post-event follow-ups
Each becomes a physical link between your printed brand and digital presence.
4. Premium Look. Premium Impression.
In a sector built on trust and precision, presentation matters.A video brochure communicates innovation, quality, and attention to detail — reinforcing the values that define leading pharmaceutical and life-science brands.
5. Reusable and Sustainable
Rekordeo video brochures are rechargeable and designed for long-term use.Videos can be updated via USB, extending their lifespan and reducing waste compared to traditional single-use print runs.
A Modern Tool for Scientific Storytelling
Marketing in pharma and biotech is evolving fast.The future belongs to brands that combine information with emotion — data with design — and deliver messages that people actually remember.
At Rekordeo, we help companies do just that.Our video brochures turn complex science into clear, captivating stories — giving your innovation the stage it deserves.